Our news comes to us today courtesy or AutoNews.com. Mercedes-Benz is planning to better meet the needs of C-class customers by building the new generation of its top-selling model on four different continents. It’s part of their strategy to win more customers worldwide. With C-class production sites in Germany, the United States, South Africa and China, “we can offer tailor-made models for the different markets,” Ola Kaellenius, Mercedes’s sales chief, said in an interview during a test drive event near Marseille, France.
“The trend for further variety continues.” The C class goes on sale in Europe this month and the United States in September. The broader production network will help Mercedes be more flexible to consumer demand as it seeks to gain ground on premium rivals BMW and Audi. Mercedes, which lost the top spot in global premium-car sales to BMW in 2005 and fell to third behind Audi in 2011, intends to retake the crown by the end of the decade. The C class, which accounts for about 25 percent of Mercedes sales, is key to that effort. Mercedes has upgraded the vehicle with touchpad technology and an iPad-like display to lure younger customers. The C class also is equipped with technology from the flagship S class, including six radar sensors, to enhance safety features. And remember, whether you’re looking for Mercedes auto repair, BMW auto repair, or Audi auto repair, Elite Auto Repair is fully qualified with specially trained technicians to provide the level of service you deserve!