Like many reputable auto repair shops, Elite Auto Repair features ASE (Automotive Service Excellence) certified auto repair technicians. Perhaps you've wondered just what that means exactly, and what the value of it is to you, the consumer. Since 1972, the ASE Blue Seal has been the most valued professional credential for the automotive repair and service industry. Getting ASE Certified shows that an auto repair facility isn't satisfied with being just average — they're choosing excellence for their repair shop. In this video, Tony Molla, Vice President of Communications, and Dave Cappert, Executive Director of Electronic Initiatives, explain the many reasons why an auto technician and/or a facility chooses to be certified.