This is from an article that I ran accross just recently. I think it speaks to how we as car repairers need to focus on the cusotmers needs…
FACTORS INFLUENCING REPAIR OUTLET CHOICE IN 2011
Understanding what consumers value in a repair outlet today will allow service providers and their vendors to collaborate to craft an attractive offering in the market, fine-tune the consumer message, and focus execution on critical components of the customer experience. Two key factors influencing consumer repair outlet choice today are trust and value. In addition to the aging vehicle trend, trust is enabling repair shops to win in the current environment. Consumers can’t afford to overspend on unnecessary work, nor can they endure the cost of a job not done well. Consumers are spreading the word about repair facilities that can be trusted to do just what is needed at a fair price and get it done right. Today’s consumer is also very deal- and discount-oriented. Among other factors, tire stores’ success can be partly attributed to effective use of promotions that deliver value to the consumer.
Welcome to the final installment of this series and the last article of 2013! In this final edition we’re going to look at some of the highlights of coming European makes and models. Let’s begin with Audi, specifically the 2014 Audi RS7. In this video, Motor Trend’s Carlos Lago tests the new Audi RS7 through over 500 miles of German roads, including top-speed blasts on the unrestricted Autobahn.
You hear a lot about protecting your car’s exterior–its paint job, its tires, and its chrome finish. But what about protecting the interior of your car? There are several different things you can do to protect your car and its interior from sunlight, heat, and other issues. The last thing you want is your car’s interior being damaged and decreasing the entire value of your vehicle.