This is from an article that I ran accross just recently. I think it speaks to how we as car repairers need to focus on the cusotmers needs…
FACTORS INFLUENCING REPAIR OUTLET CHOICE IN 2011
Understanding what consumers value in a repair outlet today will allow service providers and their vendors to collaborate to craft an attractive offering in the market, fine-tune the consumer message, and focus execution on critical components of the customer experience. Two key factors influencing consumer repair outlet choice today are trust and value. In addition to the aging vehicle trend, trust is enabling repair shops to win in the current environment. Consumers can’t afford to overspend on unnecessary work, nor can they endure the cost of a job not done well. Consumers are spreading the word about repair facilities that can be trusted to do just what is needed at a fair price and get it done right. Today’s consumer is also very deal- and discount-oriented. Among other factors, tire stores’ success can be partly attributed to effective use of promotions that deliver value to the consumer.
Everyone wants to save money, especially when it comes to their vehicles. But after you’ve found the cheapest gas, calculated the best routes to and from work, and made use of all those little tips and tricks to save on your day-to-day car costs, is there anything else you can do? Yes–you may actually be able to deduct some of your automobile expenses on your taxes. This can help lower the amount you have to pay or even help you get a tax return.
Thank you, crazy car people! exclaimed Jerry Seinfeld as he walked on stage at todays Gooding & Company auction. Next to Sundays Amelia Island Concours, the Seinfeld show was the weekends most eagerly anticipated event. The Show was a lot of 18 cars mostly Porsches that the comedian was selling from his collection.