This is from an article that I ran accross just recently. I think it speaks to how we as car repairers need to focus on the cusotmers needs…
FACTORS INFLUENCING REPAIR OUTLET CHOICE IN 2011
Understanding what consumers value in a repair outlet today will allow service providers and their vendors to collaborate to craft an attractive offering in the market, fine-tune the consumer message, and focus execution on critical components of the customer experience. Two key factors influencing consumer repair outlet choice today are trust and value. In addition to the aging vehicle trend, trust is enabling repair shops to win in the current environment. Consumers can’t afford to overspend on unnecessary work, nor can they endure the cost of a job not done well. Consumers are spreading the word about repair facilities that can be trusted to do just what is needed at a fair price and get it done right. Today’s consumer is also very deal- and discount-oriented. Among other factors, tire stores’ success can be partly attributed to effective use of promotions that deliver value to the consumer.
Todays’s excellent car maintenance suggestions are brought to be the good folks over at CarFax. Today they offer some great tips on how to keep your car running well. Vehicle maintenance is an ongoing endeavor and may cause you a fair amount of headaches. With all of the things going on in our lives, thinking about our car’s next oil change is the last thing we want to worry about. But to keep our cars on the road in reliable and safe driving condition…we have to take care of our cars.
We’ve all heard some weird stories about how to get better gas mileage and other things that’ll improve or damage our car’s fuel economy. While some of these may have a kernel of truth to them, many are actually completely false. Here are a few of these car myths that don’t really have any truth to them at all. Following them won’t increase or decrease your car’s fuel efficiency.