This is from an article that I ran accross just recently. I think it speaks to how we as car repairers need to focus on the cusotmers needs…
FACTORS INFLUENCING REPAIR OUTLET CHOICE IN 2011
Understanding what consumers value in a repair outlet today will allow service providers and their vendors to collaborate to craft an attractive offering in the market, fine-tune the consumer message, and focus execution on critical components of the customer experience. Two key factors influencing consumer repair outlet choice today are trust and value. In addition to the aging vehicle trend, trust is enabling repair shops to win in the current environment. Consumers can’t afford to overspend on unnecessary work, nor can they endure the cost of a job not done well. Consumers are spreading the word about repair facilities that can be trusted to do just what is needed at a fair price and get it done right. Today’s consumer is also very deal- and discount-oriented. Among other factors, tire stores’ success can be partly attributed to effective use of promotions that deliver value to the consumer.
Most motorists are aware of the dangers surrounding tires that are poorly inflated or flat, but many aren’t aware of the hidden dangers of an old or worn tire. The danger doesn’t immediately present itself making motorists more inclined to keep their tires. The older a tire is, the higher a risk for the tread to separate unexpectedly. Often, during the worst of times resulting in auto accidents, which may involve injuries or even death. For years, it was common knowledge for people to buy tires based on the tread usage.
All new cars and light trucks, since 2008, have come equipped with a tire pressure monitoring system. The TPMS system detects when a tire becomes under-inflated and lights up a warning light on the dash. So what’s the big deal? Well, under-inflated tires can be a real safety concern. First of all, they don’t handle properly, and that can lead to an accident. And second, under-inflated tires can overheat and cause the tire to come apart, which can also lead to an accident.