This is from an article that I ran accross just recently. I think it speaks to how we as car repairers need to focus on the cusotmers needs…
FACTORS INFLUENCING REPAIR OUTLET CHOICE IN 2011
Understanding what consumers value in a repair outlet today will allow service providers and their vendors to collaborate to craft an attractive offering in the market, fine-tune the consumer message, and focus execution on critical components of the customer experience. Two key factors influencing consumer repair outlet choice today are trust and value. In addition to the aging vehicle trend, trust is enabling repair shops to win in the current environment. Consumers can’t afford to overspend on unnecessary work, nor can they endure the cost of a job not done well. Consumers are spreading the word about repair facilities that can be trusted to do just what is needed at a fair price and get it done right. Today’s consumer is also very deal- and discount-oriented. Among other factors, tire stores’ success can be partly attributed to effective use of promotions that deliver value to the consumer.
It happens to everyone at some point: you’re running late, it’s a big day, and just when you think you’re going to make it, you turn your key and…your car does nothing. There are a number of reasons why your car may not start. Some of them can be pretty quick, inexpensive fixes, but some may require the assistance of a professional mechanic. Here are some of the more common issues that can cause your car to not start.
Chances are your contact with your car’s fuel is limited to filling it up at the gas station. But, once you put in that fuel it has quite a journey and a few important responsibilities. Your car’s fuel management system must: Allow the engine to start and run in the coldest and hottest places; Allow the engine to run smoothly under all conditions; And keep exhaust emissions in check. The vehicle’s fuel management system uses a multitude of sensors to gather information such as temperature, pressure, air flow, and other parameters.
